article thumbnail

6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

article thumbnail

10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Use social media to generate emotion. Social media is central to the creation of a social contract because it serves as an emotional beacon, and helps to fuel the invention of illogical leaps. Emotion, rather than logic, drives disciples.

Marketing 317
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emerging Strategies to Grow Your Business at a Fast Pace

The Startup Magazine

Create a Loyalty Program. It costs much less to build loyalty programs than to hunt for new customers. Loyalty programs are perks that bring customers back to your brand. Find optimum coverage programs. Establish a Social Media Presence. Social Media is part and parcel of the modern, growth-oriented business.

article thumbnail

How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Humble Beginnings.

Viral 155
article thumbnail

30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. social media advertising.

article thumbnail

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

article thumbnail

Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning

ReadWriteStart

Two years ago, 93% of Americans believed companies should have a social media presence. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. After all, virality often tends to be based on ideas that are new to the public.