In fact, the wildly successful online marketing service Hubspot appears to do little more than produce, aggregate, syndicate and promote useful content as a way to expose potential customers to their way of doing business. Marketing Strategy Social Media ContentGranted they do a lot of it.). So what do I do? MORE >>

Because if a prospective customer learns about you in most media sources, you gain massive credibility. Also, many website owners and bloggers syndicate articles from EzineArticles; in doing so, they re-publish the article on their website but must keep the bio box and links to your website. Second, more prominent media sources (e.g., MORE >>

RSS, or Really Simple Syndication, blasts your content to your subscribers in a constant feed along with postings from their other subscribed sites. Social media now plays a huge part in drawing in and retaining readers for any blog. Make it Easy to Join. Do you promise to post on a time schedule? Offer RSS. Request Comments. MORE >>

Why Twitter is A Media Company. CEO Dick Costolo famously said that Twitter is not a media company about six weeks ago at the AllThingsD conference. To be fair, Costolo said that Twitter isn’t a media company but is “in the media business”  To some that may be a distinction without a difference. MORE >>

round in adtech company AdSafe Media. Advertisers buy audience, not media. Have a look at the Guardian which is at the forefront of content syndication and is now experimenting with automated news generation. This week was a fairly big week for me. On July 4th I officially emigrated to the US, a date I am not likely to forget. MORE >>