ConversionXL

FEBRUARY 18, 2016

Chris Mercer of SeriouslySimpleMarketing.com offered some additional insight into why you should be using Google Tag Manager… Chris Mercer , SeriouslySimpleMarketing.com: “I like to think of GTM like a video game controller. If you want to track dynamic values, like revenue, you can use Custom Metrics.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. It’s not hurting your revenue. But it shouldn’t be a roadblock for increasing revenue per visitor via running tests. I like to keep most test assets (videos, images, and audio) alive for these reasons. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 127

Analytics Campaign Search Customer 127

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Display Ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing].

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. We have thousands of affiliates who generate over six figures in revenue each month. In the case of our Supermetrics product, pulling data into your reporting systems is done by running queries.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). This GA custom report will show you visits per source along with revenue and visit value data. The act of conversion was opt-in to their email list.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

crowdSPRING Blog

MAY 8, 2015

What is the ideal size and make-up of a team for a pre-revenue SaaS startup? The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. 6 Thoughts on Creating and Leading Engineering Teams – buff.ly/1zNp7eB.

Small Business 48

Small Business Design Social Media Startup 48

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We can entertain them, inform them, and provide utility (AND fulfill their commercial needs – hurray revenue!!!). Those that have long-term revenue resulting engagements with us. Dive just a little bit into the PPC or Display teams/agencies.

Marketing 60

Marketing Framework Metrics Audience 60

The Startup Magazine

SEPTEMBER 27, 2023

It helps your brand stand out from competitors; it involves strategically creating, promoting, distributing, and publishing content to boost your search ranking, attract audiences, build trust, and establish your brand authority to drive purchases and revenue. SEO ensures that web pages and content are visible to your target audience.

PPC 130

PPC Social Media Marketing Audience 130

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

JULY 1, 2013

What is the point in producing expensive videos on Looks & Trends when no one seems to care? More revenue! #2: An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). SiteCatalyst.

Search 135

Search Analytics PPC Green 135

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. total revenue / total spend). total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 14, 2019

The platform relies solely on video (of course), but it also includes unique ad options and specifications. From there, you’ll be able to publish your video ads. Once you click “Create Channel,” you can start uploading your video ads. Private videos can be viewed only by people who were invited to see it. Ad sequence.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Improve Your Site’s Ad Revenue with AdSense Data. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If

Analytics 60

Analytics Web Affiliate Metrics 60

maplebutter.com

JANUARY 8, 2013

Search for: Videos. Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ReadWriteStart

FEBRUARY 25, 2020

Content marketing (everything from podcasts and video marketing to infographics). Digital marketing methods use trackable metrics that show marketing performance and behavior of customers. Email marketing, SEO or PPC campaigns can cost very little to launch and run. That generates the revenue needed to grow. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

ConversionXL

MARCH 20, 2015

In some cases videos truly help with the conversion (e.g. PayPal 7x more likely to use product) – even if video isn’t wow and super developed, it adds value (but HOW you do it is much more important than IF you do it). Some users think videos are nice, easier to get an overview. Nobody wants to see error messages.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

JUNE 22, 2016

As the author put it , “Just because eBay is a big company with a big marketing budget doesn’t mean that whoever’s in charge of their PPC knows what they’re doing. Correlative metrics are a great starting point for finding optimization opportunities, but they need to be investigated. Big companies – whole empires even!

Programming 61

Programming Technical Review Security Analytics 61

Occam's Razor

MAY 18, 2010

Total revenue. The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Let’s get this one out of the way early. Weekly” (via Vero).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Image Credit. 10K / 1M = 1%. book a hotel).

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 21, 2014

So in order to get more useful data, create advanced segments for each variation and create a new segment based on the event label: And you can check whatever metrics in GA with a segment for each variation applied: Bottom line: always send your test data to Google Analytics. Sometimes, a 1% lift can result in millions of dollars in revenue.

Analytics 132

Analytics Conversion PPC Global 132

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Revenue vs. Economic Value.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

OCTOBER 19, 2010

Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. Mongoose Metrics ~ ifbyphone. . Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Phil Nottingham – CRO with Video: Tips, Tricks and Tactics. 4 things to split test with video: Video vs. No Video. Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48