Remove Mobile Remove PPC Remove Sales Remove Sales Cycle
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

If you want examples of good PPC ad copy (with explanations), check out this article. Mobile URL. This should be the same as your final URL unless you have a different URL for mobile users. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. This is how your ad appears to search users.

PPC 100
article thumbnail

6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48
article thumbnail

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

You can draw two conclusions from this… Without exception, mobile email use is on the rise. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. C) 5 key CRM questions.

Email 93
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Show password option helps, especially on mobile. Longer decision cycle. Marketing/Sales optimization funnel. But bad on mobile and low quality.

article thumbnail

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. sales page, cart, purchase, etc.) Like any model it has its pros and cons.

article thumbnail

YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

And YouTube mobile ads are 84% more likely to hold attention than TV ads. There are even PPC strategies for account-based marketing.). Remarketing is a way to connect with people who have already interacted with your website, mobile app, or YouTube videos. YouTube is the second-most-visited site in the world. Discovery ads.

Campaign 133