Startup Lessons Learned

NOVEMBER 7, 2008

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. via Shopify ]. billion views? .

Sales 115

Sales Customer Viral Marketing 115

Austin Startup

AUGUST 22, 2018

I remembered reading about it’s ‘launch’ a few months earlier, which read: Verts, the Austin-born Mediterranean fast-casual chain, changed its name to Noon Mediterranean. Co-owner and founder Michael Heyne said that people didn’t understand the original name, a reference to doner kebabs (which isn’t even available on the menu anymore).

Design 48

Design New York City Cofounder Bankruptcy 48

Startup Lessons Learned

SEPTEMBER 12, 2008

It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. Problem is, you inevitably become yesterday’s old news. It strokes your ego. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Hunter Walker

AUGUST 19, 2019

The New York Times’ John Herrman recently asked “ Is there anything the rest of the internet can learn from LinkedIn? ,” in relation to how people there are relatively civil there compared to purely social media platforms. How do you decide what to promote and what happens to that content once you feature it?

Management 97

Management North America San Francisco Curation 97

Duct Tape Marketing

AUGUST 7, 2013

Getting something catch on or “go viral” is one of the most powerful forms of marketing. Berger examined hundreds of baby names, thousands of New York Times articles and data from millions of YouTube videos to break down the elements that make things go viral. photo credit: ~ Pil ~ via photopin cc.

Viral 70

Viral New York Community Naming 70

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The tactic is to place information with intended value (and a bit of brand name-dropping) in the stream. An ad by any other name. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

mashable.com

OCTOBER 27, 2010

The directory of other entrepreneurs, browsable by industry and name, is also helpful for locating someone who might be helpful regarding a specific issue. View More » Jobs VP of Sales at Mashable (New York, Ne. Events Manager at Mashable (New York, Sr. President Obama Tells Gay Teens "It G.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). If she is, return the name of the hypothesis she was exposed to before. Return the name of the hypothesis chosen or assigned. But in my experience this is not useful most of the time. Take a look and let me know what you think.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. And try to listen to the people you’re hiring as experts.

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

SEPTEMBER 30, 2012

In a number of ways, but most importantly in considering how a business can and should leverage the new domain, the new platforms, and the new outlets. Brand names matter (as do eyeballs). A good friend of mine told me once that she had to make a choice: read the New York Times every day or read novels.

Small Business 88

Small Business Public Relations Social Media New York 88

mashable.com

JANUARY 18, 2012

How to Pick the Right Name for Your Business. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Your business name sets the tone for all that follows. Opt for a descriptive name.

Naming 97

Naming Social Media Social Network RSS 97

Startup Lessons Learned

APRIL 14, 2009

Now, in some situations, this over-selling would lead to a secondary problem, namely, that customers would realize they had been duped and refuse to re-subscribe. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hearpreneur

SEPTEMBER 14, 2015

Thanks to Karen Brown New York ! #15 Being an entrepreneur gives me the freedom to explore diverse opportunities and pursue new directions in business that I would not be able to do working for a large company or for someone else. Thanks to Name: Lindsey Laurain, ezpz ! #20 15 – Freedom.

Entrepreneur 48

Entrepreneur Fresno LLC Community 48

Duct Tape Marketing

MARCH 28, 2024

They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. powered by

Leadership 62

Leadership Software Review Campaign New York 62

ConversionXL

JANUARY 11, 2013

For example: in New York one must bond prizes valued above $5000. Create a new community channel for customer interaction, provide updates, and generate news. 6600+ new fans. What was the most surprising was the fact that most participants came from viral growth (shared links, which where tracked).

Campaign 95

Campaign Estonia Social Media Viral 95

VC Cafe

APRIL 22, 2024

What happens when we can no longer believe what we see on social media (or the news) unless it is verified? 170 million people use TikTok in the US alone, that’s about 50% of the population, according to the New York Times. Eliezer Yudkowsky was named one of Time’s 100 most influential people in AI last year.

Artificial Inteligence 88

Artificial Inteligence ChatGPT Generative AI Russia 88

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. They’re off to cross the chasm.

Customer 156

Customer San Francisco Viral Lean 156

www.foliomag.com

JULY 31, 2012

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * New Hampshire. New Jersey. New Mexico. New Hampshire. New Jersey. New Mexico. Industry Offers & Promotions.

Social Media 40

Social Media Rhode Island Media South Dakota 40

mashable.com

MAY 5, 2011

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. That company, which now has a client list of more than 200 companies and additional offices in the Philippines and New York, takes on the startup projects that Kayweb Angels selects. ); // Welcome to Mashable!

Equity 74

Equity Engineer Technical Review Social Media 74

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. It then proceeds to list a whole host of cool new features the Warhammer team has added since I last logged in.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

OCTOBER 7, 2008

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store.

San Francisco 68

San Francisco Lean Retention SEM 68

Up and Running

OCTOBER 2, 2015

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore.

Viral 60

Viral Audience Advertising Social Media 60

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. And what distinguishes a good app? I cant really tell.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

mashable.com

SEPTEMBER 29, 2010

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. If it’s well-executed, it’s a powerful statement to make. What will you find here?

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

Color-Coordinated Compound Words Web startup names and logos are inextricably linked. It was notably used for Vignelli Associates’ 1967 rebranding of American Airlines, whose two-word name became a one-word logo in red and blue. If it’s well-executed, it’s a powerful statement to make. What will you find here?

Web 111

Web Design Social Media PHP 111

Duct Tape Marketing

DECEMBER 28, 2023

Queens actually Queens in New York and really poor. Viral videos on YouTube summarizing it. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. The same with Tristan Walker, who's another example in the book. powered by

Framework 68

Framework Cofounder Early Stage IPO 68

Both Sides of the Table

DECEMBER 5, 2010

There were chat rooms, discussion groups, dating, classified ads – you name it. ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 I saw the product recently in New York and loved it.

Social Network 318

Social Network Networking Internet Technical Review 318

Duct Tape Marketing

JANUARY 19, 2023

He's a, he grew up in the projects in, I think it was the Bronx maybe, or if I'm remembering correctly, Queens actually the queens in New York. It's really popular on Good Reads, it's on YouTube, it a lot viral videos on YouTube's took, summarizing it. The same with Tristan Walker, who's another example in the book.

Audio 85

Audio Cofounder Framework Early Stage 85

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, New York Times, Wall Street Journal, CNN, the works. Who doesnt want to see their name in print? Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. Pay attention to your fundamental driver of growth. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 11, 2009

Ironically, meetings like this had given data and experimentation a bad name inside this company. This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) What a waste. And who can blame them?

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

mashable.com

NOVEMBER 2, 2011

If you can name drop big customers, do that too — you want your profile to look impressive. What is your viral coefficient? Nobody cares that you got covered in TechCrunch , or that The New York Times blog picked up your press release. viral video. Include numbers. Don’t say “100K,” say “100,000.”

Social Media 80

Social Media Startup Angel Investor RSS 80

mashable.com

JANUARY 23, 2012

And if you have been using a fictitious business name, you’ll need to file an abandonment form. How to Register Your New Business Name. viral video. Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. Become a fan on Facebook. Top Related Stories.

LLC 68

LLC Technical Review Social Media Startup 68

mashable.com

JANUARY 13, 2012

Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. 33 New Digital Media Resources You May Have Missed. Hackers Steal User Names and E-Mails from Zappos and 6PM.com. viral video. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

Technical Review 78

Technical Review Social Media Social Network RSS 78

Startup Lessons Learned

APRIL 7, 2010

I’m sure other disciplines have their own names for it; even protozoans exhibit this behavior (its called taxis ). Or should you focus on user engagement or virality? I’m sure other disciplines have their own names for it; even protozoans exhibit this behavior (its called taxis ).

San Francisco 154

San Francisco Lean Metrics Design 154

mashable.com

FEBRUARY 15, 2012

Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. viral video. video games. About Mashable.

Social Media 108

Social Media Analytics Media API 108

crowdSPRING Blog

JUNE 5, 2011

Venus Williams is a world-renowned tennis player and a household name, with 21 Grand Slam Tournament titles to her name. She is a best-selling author, whose book was number 5 on the NY Times Best Seller list and was named to Forbes 2010 Top Celebrity 100 List. Venus Williams. Cal Ripken Jr. Wayne Gretzky. Photo: Håkan Dahlström.

Charlotte 93

Charlotte Entrepreneur Miami Jordan 93