article thumbnail

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

Naming 46
article thumbnail

Is gust.com a difficult platform to replicate?

Gust

A quick look at the really nice sites developed in just a few months by companies like CircleUp, FundersClub, Bolstr, Seedrs, et al will show you that the base technical challenge of creating a marketplace/social network is not particularly difficult.

Belarus 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Marvel’s fascinating turnaround story is no less than a heroic action story where the protagonist flips the scales at the last moment and arises like the phoenix, just like the many superheroes it helped become household names. Starbucks, which is now a common coffee hangout place all over the United States, has an interesting owner.

article thumbnail

9 Entrepreneurs Share Their Biggest Business Fails and How They Rebounded

Hearpreneur

A company had trademarked our brand name under our product category with United States Patent and Trademark Office (USPTO). One of my first ventures was an online social network allowing high school and college students to connect…no, not Facebook. The key is to not give up.

article thumbnail

Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

A few caveats, this post is not legal advice, it’s not even advice, and it deals with law in the United States. Or it can be your brand , logo or domain name. social network start up – trademark and copyright are more likely. Outside the U.S. Protection is also available for content such as music, books, or film.

article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

For example, in the United States, freight railroads have a deep moat. An aspiring entrant would need to build a network of railways to compete independently. Social networks have their own switching costs. Dig a deep moat. A deep moat is more difficult to overcome but isolated to a single characteristic.

article thumbnail

Essential Facts and Statistics Every Entrepreneur Must Know

crowdSPRING Blog

Start by making sure you build a great business brand, including a strong business name and a memorable logo design. The United States provides a phenomenal environment for promoting startup ecosystems, ranking 1st out of 138 countries using the Global Entrepreneurship and Development Index. Biotechnology. In fact, 6.02