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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa. Design Tips for Building an Exquisite Portfolio - crowdspring.co/1gqnM0o. Let customers smell more, and you’ll sell more - crowdspring.co/1bHjVfO.

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Conversocial: A case study in thought leadership based marketing

The Equity Kicker

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. The traffic is just about all organic (there is very little PPC) so the increase can all be attributed to the activity described above. which discussed the importance of having a community manager (i.e.

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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

3 Key PPC Metrics Are Lying To You. 21 free tools for perfecting your portfolio | Webdesigner Depot – crowdspring.co/1lDrOSB. The Single Biggest Reason Most Entrepreneurs Fail in 2014 – crowdspring.co/1jzW3Oy. Product lessons we can learn from Google+ | Inside Intercom – crowdspring.co/1o6ZpYG.

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19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. Responsive Freelance Portfolio Designs | Web Design Mash – [link]. Now B&M stores are tracking too – [link]. ” [link]. The drooling over the potential of native advertising is becoming silly – [link].

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. Sounds dicey!! :)). So there you go.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. 67% say content targeted to their job function is more valuable.

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