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The Best Green Marketing Ideas

Women Entrepreneurs Can

Consider paid ads on social media, PPC campaigns, sponsors, blogs, and SEO focuses. It may not be the most cost-effective strategy or even the most convenient, but you can rest knowing that your company is doing its part when it matters most. Look into a printer’s various print methods, paper stock options, and energy usage.

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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. 7 You’re using cheesy stock photos. Cheesy stock photos hurt your credibility and show the world you’re… ignorant.

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The Advanced Guide to Holiday Testing

ConversionXL

In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%.

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Amazon carried out their own research in this area and discovered that, for every 100ms of page load time, there was a 1% decrease in sales. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. As evidence of the difference speed can make, back in 2013, Walmart.ca

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Tips: Build your own device lab and keep it well-stocked. Marketing/Sales optimization funnel. Preferences, intents, etc. Action-level personalization.

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The 4 Types of Value Propositions Every Business Needs

ConversionXL

When I was a copywriting intern, I remember an art director who bought stock in pre-Jobs Apple because he loved the product so much. The rest choose payment options shared by competitors. The rest requires a process-level value prop. But Apples were better than PCs even before then. Seemed foolish back then.

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A Micropreneur's Perspective: Selling Physical Products vs.

Software By Rob

If you want to stock products yourself (I am vehemently against this), you will need a garage or other large space, thousands of dollars in up-front inventory, and you will spend hours packing boxes and running to the post office…this is not work for a Micropreneur. From a blockbuster month of sales I made just over 10% net profit.

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