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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. PPC Keywords. But what are you analyzing for? Daily eCommerce Traffic Report.

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Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

Occam's Razor

The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. That traffic (or conversions in this case) is most likely in both Referrals and Search. For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Is that good?

Salary 130
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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.

SEO 54
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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " ~ Digital Careers: "How can I get a bigger salary? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. Who Owns Web Analytics?

Analytics 124
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Strategy Roundtable For Entrepreneurs: When Keywords Are Competitive

ReadWriteStart

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. In that case, does it make sense to just offer a base salary and a good bonus? Web Method for a Remote Server.

PPC 114
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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). I've typed in as many things as I could think about connected to having a web analytics practice (i.e. Total Cost of Ownership).

Analytics 142