Remove PR Remove Sales Remove Software Remove Valuation
article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150
article thumbnail

On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

In addition to FOMO it is partly driven by massive increase in valuations for earlier-stage companies who raised money at bit seed prices but who still have product risk. million pre-money valuation is now raising $1 million at a $12 million valuation the next investor has nowhere to go but up (or sit out the investment).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Traditional software vs. SaaS. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply.

Portfolio 364
article thumbnail

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and (2) their leadership position in multi-billion dollar markets will likely make them dominant players in the software landscape, even though they are still small today (SuccessFactors $2.5B sales and marketing. (10).

article thumbnail

Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Building Your SaaS Sales Compensation Plan. For SaaS companies, we found that MRR is the best metric on which to base sales commissions. which is very close to the typical 8% paid for sales commissions. . $1

article thumbnail

Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). software. (10). Impact of the recession on SaaS Sales&Marketing pr.

article thumbnail

Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. sales and marketing. (10). software. (10). Impact of the recession on SaaS Sales&Marketing pr.