Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. But in my experience this is not useful most of the time. Take a look and let me know what you think.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Occam's Razor

AUGUST 22, 2011

Consultants, Analysts: Present Impactful Analysis, Insightful Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

They cant present much information, unless you take the box off the shelf and look at it. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Duct Tape Marketing

NOVEMBER 15, 2023

And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. But knowing how to outsource that, how to partner with the right firm, how to interview those people how to present to them the right information so they can set up the right creative and run the right traffic is really complicated.

Channel 64

Channel Acquisition Framework B2B 64

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. SEM Rush – Find profitable key words. SlideShare – Online portal for slide presentations. Ambassador – Online referral program, starts at $200/mo.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Pay attention to your fundamental driver of growth. keep iterating until its 1.1 before you launch. Spend your time with renewable sources of customers and iterate.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Brandanew

JANUARY 8, 2016

Curating the work of others helps us to present ourselves as thought leaders, without having to invest time or budget in producing content. He has 12 years of experience helping agencies & businesses improve their online marketing efforts through SEO, SEM, and social media services. Tool 6: Nuvi. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods.

Software Review 48

Software Review North America Europe Metrics 48

marketingland.com

JULY 11, 2012

This responsive layout doesn’t specialize the presentation but does a basic 2-to-1 column restructure, so it’s a perfect example of using the same content elements in two states. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO.

Email 49

Email Mobile SEO Search 49