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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. For example, a SaaS company that primarily caters to marketing teams could employ related diversification by creating a new program for CFOs. Rewards program, contests, email marketing, campaigns; Revenue.

Marketing 115
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Waves of technology platforms

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. That startup didnt turn out so well, but not for lack of technology. I was building a new startup in 1999, and wanted to do it right. Learning is better than optimization (the local ma.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

I blog about home and gardening topics and make money from product recommendations to my audience, mostly through Amazon associates program. 4- Home technologies. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake. for Harvard Business Revie.

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Lessons Learned: The lean startup

Startup Lessons Learned

I also owe a great debt to Kent Beck, whose Extreme Programming Explained: Embrace Change was my first introduction to this kind of thinking. (So Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. for Harvard Business Revie.

Lean 168
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

What does your Chief Technology Officer do all day? When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Just what is the CTO supposed to do?

CTO 168