article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Now In Print!

Vertical 144
article thumbnail

SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

But the team believed adding video as an integral part of an operating system and user experience (where there had only been text and still images) would be transformative. But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. The software was idiot proof.

Video 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 198
article thumbnail

supermac War Story 1: Joining supermac

Steve Blank

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice. Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

article thumbnail

Customer Development Fireside Chat

Steve Blank

The relevant part starts about 4:30 into the video (wait for it to download.) luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

article thumbnail

“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice. Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

article thumbnail

Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

The Adventure of a Lifetime. But make sure it fits who you are. a comment » Yet another brilliant post from Steve Blank, this time about what it takes to found, co-found, or work in a startup at various stages of [.] To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Cofounder 219