Hearpreneur

JUNE 5, 2020

‘How would I out-maneuver our SEM keywords? I instead pay them a monthly salary based on how they’ve performed through the KPIs I give. When I’m managing our sales and marketing strategy, I’m making sure I’m looking at it from our competitor’s perspective. Social media presence? Sales pitch?’

Leadership 111

Leadership Entrepreneur SEM Employee 111

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. And for those that will copy this as your process – if you find a person who can actually make it through this gauntlet don’t insult them by offering them a $35k salary. . Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125