Remove Sales Cycle Remove Software Remove Viral Remove Web
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

There was no viral social networking products back then like Twitter where people could easily discover your content. Consumer approach to software for business users. Web service architecture that provides a content management platform for the Internet. Page 2: What’s unique about Koral. Folksonomy. Free product.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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10 Tips for Enterprise Software Startups

ReadWriteStart

I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. I have focused this as advice to entrepreneurs building enterprise software ventures today. Most enterprise software companies are self-funded sailboats.

Software 127
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Attribution software will tell you if your website visitors come to you through direct traffic or organic. Context matters, and attribution software is still limited.

Demand 124
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. So heres the question that I pose to you - our startup helps software companies develop a scalable revenue engine in the form of software-specific hardware devices.

Customer 167
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Since SaaS businesses (or any other subscription-based business) are different from standard software businesses, there are some interesting elements that we will uncover. For example in the above two formulae, we can see that a big driver of the model is visitors to the web site. But this can be expensive to increase.

Metrics 55
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Selling to large enterprises costs big dollars no matter how frictionless your sale is

BeyondVC

As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale. " The lowest friction sale can be a user clicking on a web page and the content owner getting paid for it. Seizing on this, investors bought into online-software companies in a big way.

Cost 60