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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Long sales cycles obscure beginning and end of costs. Multiple marketing tactics seek to share attribution.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. There are other factors involved in making your decision, such as: The complexity of the buying cycle. most commonly popped up.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We came to the Lean LaunchPad class wanting to build a mobile/web research management system aimed at helping qualitative researchers better manage the media they captured in the field. Here’s how that happened. We were ready to learn, but pretty confident we would end the journey in the same market space in which we started.

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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

The visual bug tracker for web developers & designers. We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.

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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Your SaaS business needs to educate customers about how your software works and what benefits it offers. Image: Austin Distel from Unsplash.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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