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The Essential SaaS Metrics for Growth

ConversionXL

Perhaps SaaS companies have taken this advice too literally. SaaS sales and marketing teams can get overwhelmed by metrics. And without growth, a SaaS company is dead in the water. According to Statista , the SaaS market will reach $157 billion next year. The nuts and bolts of measuring SaaS growth. Image source).

Metrics 117
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How We Took on Slack (and Lived to Tell About It)

ConversionXL

Three years ago, we launched Chanty, a SaaS application for team chat. There was one difference—we were going against Slack, the giant that is the SaaS role model. When we first thought about launching a SaaS in the team chat space, we had a major decision to make. This was nothing new. We solved some of them. Here’s that story.

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A Complete Guide to Marketing ROI Tracking

Up and Running

This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing. This is how we’ve tagged the URLs on this article: slidebean.com?utm_source=bplans.com&utm_medium=content&utm_terms=marketing&utm_campaign=blog.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request. Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool as the solution.

Agile 139
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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

I’d get site editors in a room, open up DeepCrawl , and start assigning reports to people: “You’re fixing long title tags.” As part of that research, we would mock-up our best title tag variants in a fake Google SERP, then ask users, “Which result would you click on for the following search term?”. Each page type is used by 8–30 URLs.

SEO 121
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Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

There are many benefits of using a Tag Management System, though as my friend Julien Coquet puts it, “ it’s not a miracle cure.” Works with many tags. In other words, if the majority of your tagging is directly within the HTML markup of the page, it is more at risk for developers to clobber it. Easy Testing. Good for Agencies.

Analytics 133
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. The high price tag of LinkedIn video ads and robust targeting entice some to go further down the funnel with B2B video spots. Video ads have obvious potential for the B2B SaaS world.

Video 129