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Every Founder that Hates "Personal Branding" Should Write a Book

This is going to be BIG.

So how can founders differentiate? Unfortunately, the blueprint and operating manual for how your CEO brain works doesn’t really come off in a pitch meeting. Well, at 125 words per minute, 48 minutes of podcasting will net you a chapter. They’re not buying your past history.

Founder 104
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How to Write a Business Plan

Up and Running

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? This is the sum of your Operating Expenses and COGS. Net Profit. The simple fact is that all businesses have competition. Retail Distribution.

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Conference Notes on Sourcing Deal Flow & Developing New Business for Private Equity

David Teten

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. To maximize value and sale price, wider net is better There is a lot of un-invested capital sitting in funds and outside-in it is hard to tell the internal dynamics, so casting a wide net increases chances of a good outcome. Intermediaries.

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“Customer First” Healthcare

abovethecrowd.com

healthcare system does not operate as a free marketplace with the type of open-competition that we often associate with capitalism. As an example consider Pediatrics After Hours which operates in Dallas as a pediatric urgent care facility. Likewise Walmart operates Care Clinic in many of its stores. Who Is the Actual Customer?

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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet.

Metrics 93
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How to Pitch, Plan, and Track Your Business with LivePlan [VIDEO]

Up and Running

A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. At the end of the day, what you want to do, is be able to move from that fishbowl of all the other businesses running around in the rat race, and differentiate yourself, and be that outlier and move to your own fishbowl.

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How to Run Marketing Experiments The Right Way

ConversionXL

The reason wasn’t because the airline was inattentive or didn’t care about its customers, but because the airline’s differentiating factor was its low price-point and on-time service. In 2013 Kohl’s was looking for ways to significantly cut operating costs. Not really right? link] (Not ready for the big guns yet?

Marketing 133