Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Young adults who are looking to buy net books.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

FEBRUARY 18, 2019

It’s also a rare source of candid consumer opinion: 80% of social media posts are about ourselves, and those opinions and beliefs—expressed individually and within a community—are not interrupted or biased by participation in a formal study or company-run focus group. Because it includes your most passionate fans.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

AUGUST 10, 2021

The culture they foster is entrepreneurial and community-driven—traits that are reflected in their startup and small business target audience. One B2B brand that does this well is social media scheduling platform Later. Once you set the ball in motion, your community will likely take hold and run with it.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Please send them to blog at kaushik dot net. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

MAY 27, 2022

Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. ABM focuses on driving demand to a targeted account.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.).

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Blog posts. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131