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Conversion, retention and churn benchmarks

VC Cafe

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. In a contracted venture capital environment, where external funding is more difficult to raise, founders know that they need to make due with less, and extend the runway further.

Retention 109
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? And most marketers are responsible for net promoter score and customer satisfaction in many ways. Like this show? That's right.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Run customer questionnaires to work out your Net Promoter Score (NPS).

Metrics 105
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? And I, that's really my expertise.

B2B 81
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.