Duct Tape Marketing

DECEMBER 7, 2023

I'm not going to ask you to name your favorite truth or name all 10 truths, but I wonder if there's one or maybe two that you would say, Hey, these are the most significant things, or these are the things people get wrong the most in this age. If we manage to of what we call have a fair distribution of the digital dividend.

Employee 76

Employee Europe Leadership Technical Review 76

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

YoungUpstarts

JUNE 7, 2018

Online shopping has long been considered by luxury brands to be a channel only appropriate for selling low to mid-range luxury goods. The success of luxury online fashion retailer Net-A-Porter and its merger with Yoox, as well as the increased visibility of platforms like Farfetch and the like, have proved them wrong.

Artificial Inteligence 147

Artificial Inteligence Cofounder .Net Merger 147

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments. You can order it on Amazon.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Professionals Musings

MAY 14, 2012

There are dozens of sources to help you construct your business model, and a good example is a recent book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Be specific on sales channels and marketing initiatives. Distribution.

Business Model 242

Business Model Distribution Viral Green 242

Austin Startup

OCTOBER 15, 2017

In the torrent of real and fake news, what’s his competitive edge other than name recognition? If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. Can he attract paying subscribers in competition with the Washington Post ?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Startup Professionals Musings

JANUARY 29, 2011

There are dozens of sources to help you construct your business model, and a good example is a recent book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Be specific on sales channels and marketing initiatives. Distribution.

Business Model 246

Business Model Distribution Viral Green 246

Steve Blank

JUNE 1, 2017

Your brains have been rewired to process all this Net-based information. I spent my first seventeen years in a city where there were just three major TV channels, three major newspapers, and no Internet. The Net is like we invented writing, the printing press, radio, TV and the Internet in the same decade.

North Korea 276

North Korea Social Media .Net Europe 276

Up and Running

MARCH 1, 2016

So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. Your sell sheet should include: Your product name. A benefit statement.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 24, 2013

I suspect if you’re a net addict as I am, you spent more online last year than ever before too. You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. According to Comscore, over $43.2 Billion was spent online in 2012.

Software Review 99

Software Review Product Australia Global 99

ConversionXL

FEBRUARY 21, 2018

You identified the user journeys in your pages that net you the highest lifetime value. Contains the distribution of your cohorts, with how much they represent of the total and what is the average LTV for each. Were any new marketing channels introduced in the acquisition initiatives after the test roll-out? Number of purchases.

Programming 117

Programming Audience Analytics Metrics 117

Up and Running

MAY 1, 2014

At the top of the page, right under your business name, include a one-sentence overview of your business that sums up the essence of what you are doing. Unlike [name omitted], LivePlan creates a real business plan, with real insights—not just cookie-cutter, fill-in-the-blank templates.”. Distribution. Retail Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. In the case above, I used Ahrefs to find a new (hypothetical) feature opportunity for Crunchbase: the net worth of companies and people. At G2 , for example, we learned that a query syntax like “free [software name]” can’t be solved with a filter on a category page.

SEO 159

SEO Framework SCRUM Search 159

The Next Web

NOVEMBER 21, 2013

With all these channels and formats for communicating with your brand’s followers, it can be difficult to figure out which medium is appropriate for when you have to share information. A new startup named Bootstrapp has an interesting challenge: introducing recommerce to India. Distribute regularly.

Email 135

Email Social Media Marketing Audience 135

Occam's Razor

JANUARY 31, 2017

I'll add a couple of the best in each case below with your name (and your permission). In all cases, I've spent time changing company names or the names of the things on the slide (so if you see Display Ads, that might be TV data). Before we head any further I should stress that all the examples below are real.

Audience 60

Audience Analytics Green Metrics 60

ConversionXL

JANUARY 11, 2013

Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods. This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. Net Referrals: 6,656 pageviews. Net Gain: 1,147.

Campaign 95

Campaign Estonia Social Media Viral 95

NZ Entrepreneur

JUNE 11, 2019

Following the GFC, worldwide protests brought the world’s increasingly skewed distribution of wealth into focus for a new generation and the disparity is only speeding up. Or the fact that you are locally owned and know your customers by name. What do I mean by this? Take “The Warehouse” for instance. Or experience.

New Zealand 75

New Zealand Small Business Global Dividend 75

Duct Tape Marketing

MARCH 17, 2020

Keyword Analytics: From their keyword manager to the keyword magic tool, you can do a deep dive into existing keywords and look for new ones that could net major benefits. Listing Management: Distribute business information, manage reviews, and keep all local listings pages current. This helps marketing consultants drum up new leads.

SEO 75

SEO St. Louis Software Review Marketing 75

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. It was a significant chunk of the marketing budget and came at the expense of other channels. Why do I say that?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). NPS & CSAT.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. In an A/A test the distribution of p-values is random.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

AUGUST 17, 2020

Kirsten Saenz Tobey : My name is Kirsten Saenz Tobey. Kristin Groos Richmond : My name is Kristin Groos Richmond. So here we are today designing, producing, distributing close to three million meals per week across 400 cities. Pretty soon it will be too late. This is still an exponential crisis and every day matters.

Cofounder 60

Cofounder Security Founder Entrepreneur 60

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. I have a high fear of failure that acts as my safety net.

Technical Review 356

Technical Review Framework Audience Media 356

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. . Pacer is useful to search prior litigation, bankruptcies, etc. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

DECEMBER 20, 2016

There sure is someone in these media channels which has this expertise and excellence. Whether their queries are satisfactorily answered or not, by “word of mouth,” your name will go around a business arena. Use social media channels and other avenues to gain recognition. Enhance Your Vault of Knowledge.

Philippines 100

Philippines Audience Entrepreneur Social Media 100

Occam's Razor

JANUARY 20, 2010

Does the distribution match your goals? Content as in relevant videos that are named well, linked correctly and well tagged. Why not start a YouTube channel with a series of how-to videos? Now look down at the table under the graph that shows traffic sources. Ready for the next step? Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

crowdSPRING Blog

APRIL 6, 2010

Hi there, my name is Angus and I’m 30 … Although the name might imply, I actually don’t have much connection to Scotland. They are a start-up company focusing on distribution and private label of organic (bio) food, food-supplements and traditional medicines. Angus lives and works in London, England.

South Africa 67

South Africa Africa Design Community 67

crowdSPRING Blog

APRIL 6, 2010

Hi there, my name is Angus and I’m 30 … Although the name might imply, I actually don’t have much connection to Scotland. They are a start-up company focusing on distribution and private label of organic (bio) food, food-supplements and traditional medicines. Angus lives and works in London, England.

South Africa 67

South Africa Africa Design Community 67

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. Friends & Family – High net-worth individuals with a passion for you and your industry. High net-worth individuals familiar with the industry or credit cards. Once you’ve done that – then. do something else.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. Blog posts. Some 55% of marketers claim that blogging is their top inbound marketing priority. Interviews.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Up and Running

MAY 13, 2015

Great examples of good content marketing ( GoPro’s YouTube Channel , Jell-O’s Recipes , John Deere’s The Furrow ). Now you’ve got revenue, you’ve got the expenses, and then you’ve got the net profit by the end of the year. Content Marketing for Small Businesses (feat. Candice Landau) – (15:33).

Business Plan 60

Business Plan Marketing Oregon Small Business 60

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Startup Lessons Learned

MAY 25, 2021

Eren Bali : My name is Eren Bali. If you become their primary customer acquisition channel, you can now use your influence with the front door of the healthcare system to create a more democratized marketplace for the rest of the healthcare. His number one takeaway is one we have heard again and again. ER : Really smart.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60