Up and Running

NOVEMBER 13, 2020

A recent study called the 2020 Digital Marketing Trends Report surveyed organizations on what the single most gainful venture for them was in the current year, and once again, the same answer came out on top — customer experience. But what is digital customer experience? Understand your customers’ behavior.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Your problem and solution.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

AUGUST 21, 2014

Every single page you have on your website needs to have a purpose and needs to have a functionality for that customer or that visitor. All that money that you spend in pay-per-click is going to go into your customer acquisition cost. In a real brick and mortar store, that wouldn’t happen.

Metrics 84

Metrics Startup Churn Rate Forecast 84

The Equity Kicker

SEPTEMBER 26, 2013

High churn rates. High return rates. Sustainable growth comes from having a product that customers love, and has the following characteristics: Positive unit economics (i.e. revenues per user > cost of acquisition + cost of delivery). Good understanding of the benefits provided to customers.

Churn Rate 91

Churn Rate .Net Acquisition Channel 91

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. 3) Raise capital. 6) Due diligence. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 1, 2014

Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer? If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight. Describe the problem you are solving in the market.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

The Equity Kicker

SEPTEMBER 29, 2016

For marketplaces and ecommerce companies that means revenues (net of VAT) less any discounts or rebates, the cost of the physical item, delivery costs and the cost of returns. You can work out how long it will take to pay back varying customer acquisition costs (CAC).

Churn Rate 60

Churn Rate eCommerce .Net Acquisition 60

Both Sides of the Table

MAY 19, 2018

A detailed financial model that shows your anticipated revenue, costs and profits (Income Statement) as well as your balance sheet and cashflow statements. He instructed me to call the potential customer instead and ask for a meeting. But just putting a customer reference list in a data room? It felt like heresy.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. 16 comments: BdH. Great list!

Software Review 48

Software Review North America Europe Metrics 48

ReadWriteStart

AUGUST 26, 2022

So first, we were much more sort of with a high growth rate, and we did not even care about how we got the revenue when we got it. And now we are much more careful about revenue quality revenues. You’re going out to acquire customers. The vast majority of their customer acquisition is word of mouth.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

FEBRUARY 7, 2014

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Content strategies that help you know exactly who your customers are. & “On SaaS, target churn rate should be around 2% monthly churn.

Software 93

Software Churn Rate eCommerce Flash 93

Version One Ventures

SEPTEMBER 28, 2015

Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate. Churn Rate = # of users churned at end of the time period / # of total users at the beginning of the time period.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these).

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

AUGUST 13, 2019

It’s common for companies to put a revenue figure on what it means to be successful in SaaS. But only 400 software companies have made it to the $500M revenue mark. David Skok , author of forEntrepreneurs , identifies three keys to sustained SaaS growth : Acquiring customers; Retaining customers; Monetizing customers.

Metrics 117

Metrics SQL Retention Churn Rate 117

Cracking the Code

DECEMBER 11, 2015

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. Don’t hold back your passion and your vision – give examples of crazy flights and nights in the office to meet a launch date, or epic stories with your first customers. Talk about passion and commitment!

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2. Predictive analytics 3.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. Monthly Recurring Revenue (MRR).

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133