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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. How are we doing?

Retention 109
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. 03:03): But you know, sap, Oracle, Microsoft and Salesforce all went out and bought marketing technology companies, right?

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. This is also tied to higher customer ratings and less turnover. .

Founder 71
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Don’t cast your net too far and wide. Address churn by engaging users. What motivates them to solve their problems? What are their desires?

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. This could be related to technical issues such as broken links or a sign of poorly performing content.

Metrics 105
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How to Conduct a SaaS Funnel Audit

ConversionXL

There are a ton KPIs you can track, but below are the most important for reviewing the health of your SaaS. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate.