ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Don’t cast your net too far and wide. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. Use this information to optimize for retention with: Transactional messaging.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

AUGUST 30, 2016

SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. What customer retention strategies are working best for other florists? Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?”

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

MARCH 16, 2016

People are even talking about “decacorns" -- investable companies with net worth now exceeding $10 billion -- like Dropbox and Pinterest. This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These deals usually come with retention packages -- so be careful.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. They were in front of 300 million people per day at their peak, and that’s not accounting for other visibility avenues like media coverage and meme culture. NPS & CSAT. How to track your brand.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range.

Revenue 246

Revenue Entrepreneur Valuation Viral 246