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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. A Brief History of Marketing Technology Software. launched a contact management software. This happens in advertising all the time.

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Small Business Spotlight of the Week: SignNow.com

crowdSPRING Blog

than it is to explain how the 1999 UETA and 2000 ESIGN Acts and our https framework help keep us secure. I wanted to run a marketing campaign saying “Our business is so easy and secure it makes signing documents feel like a Corona commercial&# but our legal team said no. The best advertisement is happy customers.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.

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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Fewer US startups now than in 1999. TV Ads Trigger Facebook Ad Campaigns | Business Insider - crowdspring.co/GRv3IA. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Can Angela and Tim Create Apple 3.0 — Or Not? LinkedIn - crowdspring.co/H47RXx.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. It’s true they sell a lot of good software, guides, books etc with steep discounts. Borderless world.

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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

As detailed in a co-authored book , Brian Halligan, a recent MIT grad in 2005, observed startups failing with “‘tried-and-true’ marketing techniques that he had seen work throughout his career; techniques such as trade shows, telemarketing, e-mail blasting and advertising.”. More than just ‘Content Marketing.’”.

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