Hearpreneur

JANUARY 7, 2017

I knew it was an easy fix, so I really didn’t want to pay for a tow truck in addition to the cost of the repair. It struck me that had the technology existed, travelers could have taken advantage of our empty aircraft to get back to London and then the aircraft could be dropped in Oxford, with minimal additional cost.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Steve Blank

NOVEMBER 8, 2010

Describing your product as “new and “never been done before” instead of “we’re just like those others guys, but better” could cost your company billions. By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. Research in Motion (RIM).

Hockey Stick 275

Hockey Stick Customer Development Silicon Valley Networking 275

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Growthink Blog

NOVEMBER 10, 2017

The process of creating the business plan helps to minimize opportunity costs. For example, during difficult economic conditions, if your current sales and operational models aren’t working, you can rewrite your business plan to define, try, and validate new ideas and strategies. What is your advertising budget?

Business Plan 128

Business Plan Private Placement Exit Strategy Finance 128

Steve Blank

NOVEMBER 16, 2009

Market Type affects your spending and sales ramp after you reach product/market fit. Your best bet is probably taking an existing market and serving a portion of it better than the competition, through lower cost or a different set of features. Back in 1999, it all ended very bad. End of theory.&# See if you can get to scale.

Customer Development 226

Customer Development Web Developer Customer 226

David Teten

JANUARY 10, 2012

Christopher Fralic is a Managing Partner at First Round Capital’s New York office, and has focused on a number of the firm’s investments in Advertising Technology, Social Media, Ecommerce, Gaming, Mobile and more. Yavonditte started his career at Ziff-Davis Publishing in New York where he held various sales and management roles.

Portfolio 122

Portfolio New York Social Bookmarking Philadelphia 122

Both Sides of the Table

SEPTEMBER 16, 2009

On some level we felt we did because being a SaaS company in 1999 was trailblazing. The needs are too different as are the sales channels and marketing messages. Or they have products that cost $40 / month but that require a direct sales person to close them. See definition of a whore. I see it all the time.

Startup 389

Startup Early Stage Demand Channel 389

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) They never understood Market Type. Why does Market Type matter?

Customer Development 212

Customer Development Developer Customer Silicon Valley 212

crowdSPRING Blog

JUNE 18, 2013

Adopting a ‘surprise’ strategy thus requires a careful analysis of the costs and benefits (e.g., in terms of increased sales, increased profit margin through customer retention, and reduced advertising costs) of such a strategy. But it does not need to be huge and expensive in order to be surprising.

Small Business 117

Small Business Netherlands Retention Marketing 117

crowdSPRING Blog

JANUARY 18, 2016

For example, it’s entirely possible that a huge amount of your effort is spent on daily activities that aren’t contributing to building your brand, your sales/profits or accomplishing the other meaningful goals you’ve set for your business. If your website looks like it was designed in 1999, consider a redesign.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

YoungUpstarts

AUGUST 14, 2017

Ways to tackle this challenge, according to Amreet Singh and Yuva Viswanathan, founders of RedWhite Apparel, a small business specializing in long-distance cycling apparel in Singapore, are to use paid social media, expand complementary product portfolio, and cultivate great customer service that generates repeat sales in the long term.

Global 145

Global Small Business Asia Singapore 145

Hearpreneur

OCTOBER 30, 2015

In January of 1999, I co-founded a marketing agency with a former boss. After paying moving costs and rent I was left with less than $50 in my bank account. We don’t just want to make a sale we want to make a difference by providing women with the tools to look their best and an avenue to help others and need.

Entrepreneur 48

Entrepreneur Australia Software Review LLC 48

ConversionXL

APRIL 24, 2019

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] Sales reps are also likely to be familiar with Salesforce because it’s the most widely used CRM, reducing onboarding costs for companies that use it. Low-cost production. Wide moats rely on several factors.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

In fact, my first website I can’t show you, because I don’t think we have internet access, but I had a Geocities website in 1999 for a card game I used to play called Magic the Gathering. The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

SVPG

SEPTEMBER 30, 2016

But back in 1999, a then very young Netflix based in Los Gatos with less than 20 employees, was on the edge of going bust. Even worse, DVD sales were starting to lag, and a Hollywood backlash further muddied the situation. Some were just plain uncomfortable with advertising. In 1993, Word 6.0 The combination is amazing.

Product 60

Product Technical Review Software Review Engineer 60

ConversionXL

JANUARY 16, 2019

As detailed in a co-authored book , Brian Halligan, a recent MIT grad in 2005, observed startups failing with “‘tried-and-true’ marketing techniques that he had seen work throughout his career; techniques such as trade shows, telemarketing, e-mail blasting and advertising.”. More than just ‘Content Marketing.’”. Original research.

Naming 119

Naming Conversion Flash Cofounder 119

BeyondVC

SEPTEMBER 28, 2005

" Web 1999/2000. Spend $$$, advertising. VC – $5 or trade sale. So as you can see, there are more sophisticated users, it costs significantly less to launch a new service/product, and many of the business models are proven to reach profitability. Critical Mass. GoToMarket Philosophy. Tech platform. Philosophy.

Web 60

Web API Open Source Business Model 60

ConversionXL

DECEMBER 9, 2013

Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V So the question is, does emotion play a role in making more sales online? Emotional Design Influences Sales. commercials, and 2-to-1 for print? As it turns out, yes. image source.

Sales 126

Sales B2B Campaign Video 126

Hearpreneur

SEPTEMBER 15, 2017

I also wanted to future proof my business – to position it for growth, and ultimately sale, so giving it my name was out of the question. The original company name was Scene on TV (going back to 1999), and I expanded into movies, and the name was also confusing to people (Scene instead of Seen). So why Market Expertise?

Naming 99

Naming Entrepreneur Green LLC 99

Scalable Startup

FEBRUARY 1, 2013

It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. But they don’t buy servers.

Software Review 22

Software Review Startup Venture Capital Stock 22

Both Sides of the Table

AUGUST 9, 2011

The parallels to the music industry are too obvious even though the industry players, the medium and the cost structures are different. US TV advertising is $60 billion in its own right. Don’t spend like it’s 1999. These companies advertise. I have always believed that TV was ripe for disruption.

Stock 305

Stock Technical Review Marketing Greece 305

The Equity Kicker

DECEMBER 9, 2015

Back in 1999 when I got my first job in the venture industry I remember having a debate with my boss about the relative importance of product and distribution for startups. Returning to my 1999 debate – product now wins over sales. He was right. The 4Ps marketing framework can be used to explain why.

Distribution 60

Distribution Framework Product Software Review 60

Occam's Razor

NOVEMBER 2, 2015

Economic Value (EcV) is the value of short and long-term revenue and cost savings. An example of the implication: Don't expect short term sales/revenue from any social participation. The serious point is that when we choose to invest in Social Media, it comes at a cost. The opportunity cost. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

NOVEMBER 9, 2011

Daniel O’Keefe at the University of Illinois collected together the results of 107 different studies on sidedness and persuasion conducted over 50 years which, between them, recruited 20,111 participants (O’Keefe, 1999, Communication Yearbook, 22, pp. Upsell a product that cost 60% less. Overdo it and you lose the sale.

Zambia 134

Zambia Angola Malawi Africa 134