article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

article thumbnail

Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

These companies that own these websites spend billions of dollars on advertising and are regularly visited by the most Internet users. Hyperlocal marketing is the original advertising strategy. This ostensibly old-fashioned form of advertising is where you can make your splash. In 1999, search results were fairly objective.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” What Is Web Personalization?

Web 48
article thumbnail

Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better. Yes, we know there was email marketing in 1999, but it was in its infancy. Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience.

Marketing 100
article thumbnail

Twitter Link Roundup #144 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B 40 Naughty Animals In Extremely Creative Advertisements – [link]. – [link].

article thumbnail

Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Fewer US startups now than in 1999. 8 Must-have Cheat Sheets for Web Designers and Developers - crowdspring.co/GZCuhL. Video in Web Design | Webdesigntuts+ crowdspring.co/GZCPRt.

article thumbnail

30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

As an advertising executive, I had to come up with the names of a number of companies. My wife and I co-founded our Web development and digital marketing agency atCommunications, LLC in 1999. We always strive to be a cut above the rest in our industry and want to consistently uphold and earn our name. ParamountQuote.

Naming 150