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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

These companies that own these websites spend billions of dollars on advertising and are regularly visited by the most Internet users. Hyperlocal marketing is the original advertising strategy. This ostensibly old-fashioned form of advertising is where you can make your splash. In 1999, search results were fairly objective.

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Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better. Yes, we know there was email marketing in 1999, but it was in its infancy. Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience.

Marketing 100
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[Review] An Innocent Story

YoungUpstarts

Embodying the informal, casual wit of the company, the founding of Innocent is summarized on their website in the form of a charming story as follows: “We started innocent in 1999 after selling our smoothies at a music festival. Perhaps the most outstanding aspect of Innocent is the use of wit and humor in advertising.

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Stop Thinking And Acting Local: Small Businesses Seeking Growth Should See Themselves As Global Enterprises

YoungUpstarts

With the tools now freely available online, you don’t necessarily need to hire a team of advertising professionals to reach audiences overseas. 1 Bill Gates, Business @ the Speed of Thought: Succeeding in the Digital Economy, March 24, 1999. Diversifying. Product risks are another key concern that needs to be addressed.

Global 145
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It’s Morning in Venture Capital

Both Sides of the Table

In 1998 it was 150 million, 1999 250 million and by 2000 it had crossed 350 million. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

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Why product now trumps distribution – a framework

The Equity Kicker

Back in 1999 when I got my first job in the venture industry I remember having a debate with my boss about the relative importance of product and distribution for startups. Returning to my 1999 debate – product now wins over sales. Indeed, the companies who controlled distribution were often the most profitable of all.

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How to Write a Business Plan for Raising Venture Capital

Growthink Blog

Explain exactly which marketing/advertising strategies will be used and why. Depending on the type of business, these may include sales of products/services, referral revenues, advertising sales, licensing/royalty fees, and/or data sales. Promotions. Be sure to provide a clear rationale for your pricing strategy. Ready to get started?