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The Very First Startup Founder You Need to Invest in is You

Both Sides of the Table

This week I wrote about obsessive and competitive founders and how this forms the basis of what I look for when I invest. And that’s what differentiates founders and early employees. Why will people invest 5x the money to get book smart and struggle so much to take a big salary cut to get real life experience?

Founder 409
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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. An eponymous book (e.g. While the term was new, many of the ideas aligned with “ permission marketing ,” which Seth Godin brought into marketers’ consciousness in 1999 and contrasted with “interruption marketing.”

Naming 119
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Why Every Company Needs A DevOps Team Now

Feld Thoughts

A year or so ago I read an early draft of a new book titled The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win. Following is a guest post on DevOps by Gene Kim , Multiple Award-Winning CTO, Researcher, Visible Ops Co-Author, Entrepreneur & Founder of Tripwire. Wake up developers up at 2 a.m.

Phoenix 175
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Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs

ReadWriteStart

He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. I asked him to review the TrueCFO project in my Vision India 2020 book. He currently has a 1999 strategy. I advised Anupam to come up with a 2011 strategy. From 2008 to 2010, Mitra was a columnist for Forbes.

Spain 115
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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

Since my co-founders and I haven't agreed on the company name yet, we decided to post in one of the Business Naming Facebook groups that we joined. My wife and I co-founded our Web development and digital marketing agency atCommunications, LLC in 1999. Thanks to Roy Morejon, Enventys Partners ! #10- 10- From a naming contest.

Naming 144
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The Communication Secrets Of The World’s Greatest Salesman

Duct Tape Marketing

He’s the author of a new book we’re talking about called – The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. Questions I ask Carmine Gallo: [1:57] Why did you choose Bezos to focus your book on? [6:20] 6:20] You start off the book with – “Simple is the new superpower.”

Seattle 63
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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Having read the majority of Peter Lynch’s investment books, I knew not to ignore the overwhelmingly positive feedback from our team. Even those that started skeptically came back enthused.