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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

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Want to Know How VC’s Calculate Valuation Differently from Founders?

Both Sides of the Table

Back in 1999 when I first raised venture capital I had zero knowledge of what a fair term sheet looked like or how to value my company. Due to competitive markets we ended up with a pretty good term sheet until we needed to raise money in April 2001 and then we got completely screwed. Those options need to come from somewhere.

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In Spite of Avatar, The Movie Business is Dead

Growthink Blog

What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 billion dollar business this year to $5 billion by 2012, taking market share away from DVD retailers and intensifying the carriers' ambition to bid for the best (and first run) titles. Has the U.S.

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How 99Designs.com came to be

Sophia Perl of Wisdom

He figured out quickly that there was a demand for printed tutorials. He said they found some sh*ty online print on demand service who could take credit cards and went from there. Consider using Amazon EC2, 99Designs uses it, they get 5.25TB of images uploaded frequently, EC2 helped them scale with customer demand.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

In places where international diplomacy had failed, citizens around the world found their individual and collective voices to topple dictatorships and demand better lives for themselves and future generations. What comes next remains to be seen but these revolutions even empowered individuals not touched directly by the uprisings.

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Scaling is Hard, Case Study: Akamai

Seeing Both Sides

But once the company has honed in on a strong value proposition and found initial product-market fit, what is the best approach to scaling it? With over $1 billion in revenue, 2000 employees and a market capitalization of over $6 billion, Akamai has become a role model for scalable start-ups. After all, scaling is hard. Really hard.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. They pronounced “The End of Software.&# It was typical Marc Benioff marketing hyperbole but it was very effective. I was attending a major industry conference in Barcelona at the height of the WAP excitement.

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