First Impressions Matter: Why Great Visual Design Is Essential
ConversionXL
APRIL 30, 2019
People have a fixed idea of what an ecommerce site should look like. The Cheskin Research & Studio Archetype found as far back as 1999 that the six-most important factors in building trust with an ecommerce company are : Brand; Navigation; Fulfillment; Presentation; Up-to-date technology; Security logos. Follow conventions.
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