abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

DECEMBER 16, 2015

A good rule of thumb is 2000-3000 pageviews per design screen, and also per device (i.e. Click maps show you a heatmap comprised of aggregated click data. Thing is, you can also see where people click with Google Analytics – which is generally preferable. look at mobile and desktop separately). Click Maps. Image Source.

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

ConversionXL

APRIL 22, 2015

It’s not like you open up Google Analytics and the data will come telling you stuff. When you start digging in the analytics data and putting together user testing plans and what not, make sure you investigate that stuff – with the intention to validate or invalidate whatever you found. Step #3: Web Analytics Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). The solution provides a live, accurate status of customers’ level of satisfaction, according to metrics that are pre-defined and measured at the time of the customer experience. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103