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Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

It's hard to explain" should not be a standard part of your sales pitch. Identifying specific pain points and explaining how your software addresses those is easier than trying to tap into a general malaise and promising a better world. Google was the 11th major search engine, not the first.

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Millennials got Mail: 6 ways to successfully target the ‘always connected’ generation through email

The Next Web

Toss around the term “Millennial” in your favorite search engine and it brings up perceived characteristics attributed to the generation. age group varies according to source, but the generation is roughly composed of those born between 1981 and 2000, according to Pew Research.

Email 141
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Engineers initially failed to understand the new possibilities of the new paradigm. Loyalty experts add social media to their programs in the same way that 19 th century engineers added combustion engines to their existing carriages. What was still missing was a simple way to identify a customer at the point of sale.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Yet a very smart CEO missed all of these.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. Yet a very smart CEO missed all of these.

Azure 120
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Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. I see this happen far too often when people submit products to me for review to post on Product Hunt.

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