The fundamental lesson of the forces governing scaling startups
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Marketing isn’t scheduling a launch and recruiting isn’t timing the start-dates of the next 50 hires in customer service and sales. — optimize myopically for speed-to-market. A marketing campaign that adds two sign-ups/week is a success. This means you can — and should! Almost anything you do, counts.
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