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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
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A Non-Profit Lean Startup: The Story of Adopt-a-Pet

Startup Lessons Learned

David Meyer founded Adopt-a-Pet.com (formerly 1-800-Save-A-Pet.com) in 2000 as a way of ending pet overpopulation. We decided that if we were not going to sell, we were going to really up our game,” says Abbie Moore, chief product officer. The result was a reframing of how they understood their mission. We were a mess,” says Moore. “We

Lean 146
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how.

Lean 120
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Grow Your Business With the Right Mix of Strategy and Culture

Up and Running

There is much debate as to whether Peter Drucker actually said to Mark Fields, then CEO of Ford Motor Company in March 2000. It’s a situation that causes confusion, stress, and it becomes an excuse for productivity and performance issues. The perfect strategy doesn’t exist, so keep it lean.

Lean 107
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Steve Blank’s Lean Startup Model: Not Just For Startups Any More

ReadWriteStart

The lean startup – as envisioned and explained by Steve Blank, serial entrepreneur, associate professor at Stanford University and ReadWrite contributor – is no longer just for startups. As Blank writes in HBR , “It’s already becoming clear that lean start-up practices are not just for young tech ventures.”

Lean 60
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How To Successfully Market To Millennials

YoungUpstarts

There’s a lot you can say about the cohort born between 1982 and 2000. While chatting about a new product with a friend in person can carry some weight, sharing that same feedback with one’s social networks or online reviews can have much more significant impact for a brand. Lean into social. They share constantly. Kill clichés.

Marketing 150