YoungUpstarts

AUGUST 18, 2016

Websites, they claim, need advertising revenue to survive. More than being vehicles of marketing and revenue, this means that resource-hogging advertisement networks are often vehicles for malware. In the meantime, your website does have to make money – what can you do if not advertise?

Advertising 100

Advertising Software Review Revenue Internet 100

Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

MARCH 19, 2020

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Even less does it mean high transaction volume or revenue. Premium-brand market leaders [.] Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

om.co

FEBRUARY 5, 2013

I had been writing GigaOM (the blog) since December 2001, but in 2003, I started working on a piece for Business 2.0 In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. STARTING IT UP.

Founder 80

Founder Conversion Distribution Silicon Valley 80

37signals.com

DECEMBER 5, 2011

If you’re lucky enough to have a 37signals-esque audience, then you don’t need to worry too much about a name (though all of your product names are pretty good). I seriously doubt I’ll ever have that audience. True, building an audience def helps here. Sean McCambridge. 27 Apr 10. Sören Meyer-Eppler.

Product Name 44

Product Name Naming Product Software Review 44

Software By Rob

SEPTEMBER 1, 2011

In October of 2001, Webster, McCarthy, and Graff decided to do just that and GoldStar was born. Today, Goldstar works directly with 4,000 venue partners to connect them with their huge and growing audience. Instead of spending tons on advertising, the site got noticed when bloggers started sharing the site with their communities.

Bootstrapping 78

Bootstrapping Startup Cofounder Salary 78

ConversionXL

DECEMBER 9, 2013

Did you know advertising research has shown emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V See, Mailchimp had already been around since 2001 and it took them from 7 years to reach their first 10,000 customers. commercials, and 2-to-1 for print? Scientific proof on that in a bit).

Sales 126

Sales B2B Campaign Video 126