ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

JANUARY 8, 2021

Published in early 2001, Positioning remains as relevant and actionable now as it was then. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. Whether you’re looking to reword a call to action or write sales copy, this book teaches the art of putting words on a page.

PPC 134

PPC Marketing Lean Differentiation 134

crowdSPRING Blog

JUNE 18, 2013

When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? For example, when a buyer posts a project on crowdSPRING , I email them, thanking them for their business. Others call.

Small Business 117

Small Business Netherlands Retention Marketing 117

YoungUpstarts

JANUARY 14, 2014

There may even have been a couple of bigger transgressions: like promising to increase your sales by 50 percent and then coming in way under the mark (tanking your department in the eyes of the higher-ups). Remember those little white lies you told to get out of a commitment (“Oh, that email must have gotten lost in my spam folder!”)

Differentiation 157

Differentiation Reputation Leadership Naming 157

Both Sides of the Table

JANUARY 16, 2012

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. .

Developer 366

Developer Silicon Valley PR Las Vegas 366

Up and Running

JULY 21, 2016

In fact, according to a 2001 study by the Fitness Industry Association, the more often people attend initially, the lower the reduction in attendance. As we’ve previously stated how important attendance is, the more you can find the right hours and get people to attend, the more likely they will be to stick around.

Revenue 60

Revenue Retention Advertising Differentiation 60