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The Best Free Email Marketing Tool for Startups and Small Businesses

Up and Running

No matter what stage your business is in, there is one thing you can do for free that will build your market and help you grow: email marketing. An in-house email list is one of your business’s most important marketing assets. However, there are dozens of email marketing service providers on the market. A spoonful of sugar.

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Ecommerce: How to Survive its Troughs

ReadWriteStart

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. This new shift impacted as much as a 4% improvement in total sales of brands that had made the shift. The use of an email marketing strategy is a popular choice when it comes to higher conversion rates.

eCommerce 152
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The Long-Term Value of Loyalty

Both Sides of the Table

Most of what I learned about operating startups I learned from the really tough years at my first company from 2001-2003. My company had raised venture capital in April 2001 but we were told that there may never be any more coming. But in our first year of sales (and those were really shitty years to be selling software) we sold $2.1

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Tips For Emerging Young Entrepreneurs

YoungUpstarts

Good writers are even more rare now than they used to be, partly because of how email, SMS, IM and tools like BlackBerry Messenger have taught us to “write”. Selling and marketing both need great copywriting skills, as do persuasive emails. Realize the power of good writing. Master the art of bootstrapping: aim to “bootstrap” first.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? That's right.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. .

Developer 366
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Now, they disguise an email opt-in as “membership,” a framing that pads their email list and generates an incredible flow of data—every on-site action comes from logged-in users. That was all most people knew.

Customer 108