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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” This post contains video, click to play]. Image source ). Image source ).

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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Brand is your strongest asset.

Marketing 109
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Essentially, you want to get your product directly in front of your ideal customer without spending a whole lot of cash. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Conclusion.

Marketing 156
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Giving out free stuff to your potential customers surely has the intention to show them the functionalities of your product, and it allows them to see all of its benefits for themselves.

Flash 162
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Marketing Is About Values

crowdSPRING Blog

Speaking in 1997 about Apple’s Think Different campaign (released the same day as the speech), Steve Jobs eloquently and passionately explained the difficulty of marketing when you’re competing for attention with so many other brands: Marketing is about values. Some leverage an effective tagline. Here’s to the crazy ones.

Marketing 126
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How to Find Hundreds of Business Ideas

Up and Running

Ingenie claims to help customers (often students) save up to 50% of what they would otherwise be paying. They’re a camera company that got started in 2002. The GoPro camera – a wide-angle lens HD camera capable of taking excellent video and good action shots, and which could go where other affordable cameras couldn’t.