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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

In the modern office, if someone has great creative ideas, the Halo Effect makes us more likely to admire that same person’s copywriting or management skills. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. We overestimate our knowledge.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

The sales helped them raise $30K and the attention of a startup incubator, which offered them training and another $20K in funding. The company didn’t turn a profit until 2003, but by 2005 business was booming – Netflix was shipping out a million DVDs daily. When he did manage to start his own business, it was short-lived and failed.

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Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

In 2003, Matthew Kinsman was traveling around the world and found himself in Hong Kong. But there are some other steps you can take toward a viral marketing campaign: Prepare to grow: Make sure your web hosting account is ready for increased traffic and your merchant account is ready for an increase in sales. Don’t hold out.

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Behind Every Great Product

SVPG

When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management.

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Your Users Are Frustrated – Here’s a Way to Fix That and Make More Money

ConversionXL

The third common strategy that many companies employ is to simply not do UX Research, leaving usability decisions to the judgment of designers and product managers. A 2003 study put the effectiveness of both expert evaluation and usability testing methods under the microscope. Image Source.

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The Most Challenging Part of Becoming a Freelance Developer.

Software By Rob

A better approach is to focus on your strengths and from there determine the method(s) that will work best to differentiate yourself from every other the freelance developers around the world.

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Invest in Israel Newsletter: July 2011 Edition

VC Cafe

for both 2011 and 2012 from its previous growth forecast of 4.3%, noting that the Israeli economy “remains one of the robust and well managed among both the developed and the emerging market economies.&#. The company has plants in Israel and the US, and sales offices in the US, Japan, and Europe. ValueClick Inc.

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