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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation. They may even lead to repeat business or positive word-of-mouth advertising. The Renault Logan.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. It helped that in the nuclear winter that followed the crash, 2001 – 2004, startups and VCs were extremely risk averse and amenable to new ideas that reduced risk. Then one day it was over. IPOs dried up.

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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). But did it stop there?

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. But did it stop there?

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Getting Better At Email

YoungUpstarts

Whichever side you look from, it’s interesting to note that 77% of consumers said they prefer to interact with brands via email compared to any other channel, such as social networks, text messages, post and phone. Email is getting pretty good as a marketing channel.

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Survival Checklist For New Solopreneurs

YoungUpstarts

Given the multiple channels we’re all using to communicate to current and prospective customers, inconsistency is frequent. Whether it’s on social media, your website, or in advertising, having a clear brand voice will generate a positive customer experience and reduce confusion about who you are and what you offer.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting as a marketing channel. The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Let’s get started. . Image source ).