How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. The SiriusDecisions Demand Waterfall (2006). I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. With so many options, which one should you pick?
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