Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty. Craze Productions.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

NOVEMBER 11, 2013

" In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day. And since 14th of May 2006 , this has been my safe harbor, my warm place, and my escape when work was all green and orange.).

Saudi Arabia 166

Saudi Arabia Green Leadership Framework 166

thenextweb.com

AUGUST 6, 2012

While finishing his final two years of his PhD, helping take reddit to acquisition in late 2006 and moving to San Francisco to start a family, Chris had realised that academia was not the road for him. “I Turns out there were, and Kiko was sold to Tucows in 2006 for $258,100. Mendeleys Analytics Dashboard Speeds Up Academic Impact.

Cofounder 70

Cofounder San Francisco Programming Founder 70

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine. Twitter is much more. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

Up and Running

OCTOBER 2, 2015

There is no true analytics. Joe : Well, you’re right you can get totally overwhelmed with all the communication channels. Could you sell advertising and find new revenue streams against that because you built an audience? ” I said, “Do you know they started in 2006?”

Viral 60

Viral Audience Advertising Social Media 60

Duct Tape Marketing

DECEMBER 3, 2019

Yeah, when we started, the idea for Nextiva came from an experience we had at a previous company where we needed a phone system for ourselves and just the phone system for our team cost us $250,000, a company with 300 people back in 2006, and that was just for the phone system. And the same goes with enterprise and all our other channels.

SMS 40

SMS Metrics SEO Cloud 40

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60