Occam's Razor
MARCH 23, 2021
The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done.
The Next Web
AUGUST 4, 2012
A/B testing has it’s roots in ye olde Direct Mail campaigns, where different versions of the same appeal were presented to target groups, response rates measured, and future appeals modified to adopt these statistical findings. What is the main goal of your campaign? Where to start. Are you gunning for the most clicks?
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Both Sides of the Table
MAY 19, 2010
Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Total raised: $29.5mm.
ConversionXL
JANUARY 18, 2022
Marketing: Which channels are they active on? If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Since its 2006 foundation, YETI has built over 90K LinkedIn followers and 125.7K Messaging: What language do they use?
Duct Tape Marketing
NOVEMBER 19, 2015
It’s happening constantly on channels such as Facebook and Twitter, to name the major players. Through their efforts, Five Guys has one million followers on various channels, which has helped them open twelve-hundred locations worldwide. And ultimately, your social media campaign will benefit the more you listen.
Duct Tape Marketing
APRIL 5, 2023
With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands.
Steve Blank
JANUARY 4, 2012
From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads. The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses.
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