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Why A/B testing is essential to your startup’s campaigns

The Next Web

A/B testing has it’s roots in ye olde Direct Mail campaigns, where different versions of the same appeal were presented to target groups, response rates measured, and future appeals modified to adopt these statistical findings. What is the main goal of your campaign? Where to start. Are you gunning for the most clicks?

Campaign 131
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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done.

Analytics 131
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The Zero Dollar Consultancy

Duct Tape Marketing

No, not 19 2006, not 1996, 2006. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. You can try Active Campaign for free for 14 days and there's no credit card required. I remember back in 19 what? That's right.

ChatGPT 74
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Austin’s OwnLocal Creates Dynamic Online Ad Campaigns for Publications

SiliconHills

In 2006, Lloyd Armbrust was selling digital ads for newspapers to small businesses. The post Austin’s OwnLocal Creates Dynamic Online Ad Campaigns for Publications appeared first on SiliconHills. That’s when he came up with the idea of digitizing newspaper ads and putting them online.

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Kenshoo started in 2006 by Izhar Prato (CEO) as well as Alon Schiffer, and Nir Cohen. calcalist ].

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. One of the big learnings: bad profits drove bad word of mouth. The end of late fees.”