Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. But it is an important metric for firms in pursuit of explosive growth.

Las Vegas 120

Las Vegas Silicon Valley Phoenix Montana 120

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). We routinely put failed in-lab creative in the market and use both passed in-lab and failed in-lab to see how they do in the real world.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

SoCal CTO

MARCH 9, 2007

skip to main | skip to sidebar SoCal CTO Friday, March 9, 2007 Map of VC Investments Found this Map of 2006 VC Investments post. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Some very interesting graphics including this heat map: Very cool visualization tool!

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Cracking the Code

JANUARY 16, 2012

It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa.

Software Review 95

Software Review Europe Technical Review Spain 95

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Since its launch in 2006, Shopify has positioned itself as the best solution for small-end and startup entrepreneurs. When they’re in the market, they’ll remember you. Take Shopify. Image source. Brand equity.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. That is as simple as it gets. Total that.

Analytics 60

Analytics Metrics Web Leadership 60

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? market cap or even Salesforce at $17.5B sales and marketing. (10).

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

AUGUST 3, 2011

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 67

Software Review Europe Technical Review Search 67

Cracking the Code

NOVEMBER 7, 2010

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 59

Software Review Technical Review Cloud Europe 59

Cracking the Code

DECEMBER 1, 2009

Labels: Cloud Computing , SaaS , sales and marketing. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Posted by Philippe Botteri. at 12:41 PM. No comments: Post a Comment.

Software Review 48

Software Review Technical Review Cloud Europe 48

ConversionXL

JUNE 5, 2014

Many also felt they understood their industry, target markets and trends, however, when we conduct our research, we find plenty of areas which have evolved or changed. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%.

Retention 115

Retention Customer Developer Programming 115

Cracking the Code

FEBRUARY 24, 2010

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. sales and marketing. (10). Posted by Philippe Botteri.

Software Review 48

Software Review Viral Media Marketing 48

ConversionXL

JUNE 5, 2014

Many also felt they understood their industry, target markets and trends, however, when we conduct our research, we find plenty of areas which have evolved or changed. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Many also felt they understood their industry, target markets and trends, however, when we conduct our research, we find plenty of areas which have evolved or changed. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%.

Retention 105

Retention Customer Developer Programming 105

Steve Blank

SEPTEMBER 14, 2009

To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.

Silicon Valley 223

Silicon Valley IPO Technical Review Venture Capital 223

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. at 6:14 PM.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

JANUARY 14, 2010

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

ConversionXL

JUNE 5, 2014

Many also felt they understood their industry, target markets and trends, however, when we conduct our research, we find plenty of areas which have evolved or changed. In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%.

Retention 98

Retention Customer Developer Programming 98

ctotodevelopers.blogspot.com

JULY 11, 2012

decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant. Shifting to a Market, Program, and Platform Organization. ► 2006. (28). Twitter Profile.

Agile 40

Agile Architecture Offshore Software Developers 40

Cracking the Code

NOVEMBER 10, 2009

As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. SaaS companies use different metrics to calculate renewals.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, February 12, 2007. on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

K9 Ventures

JUNE 5, 2015

So I mostly kept my opinion within a small closed group and let my LPs know that K9’s strategy was to *not* change our strategy despite the pressures of the market. So if the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? Impact of Public Markets. Pre-Seed is the New Seed.

Seed Stage 48

Seed Stage Venture Capital Early Stage Valuation 48

Cracking the Code

OCTOBER 8, 2009

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

JANUARY 7, 2009

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 27, 2008

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JULY 10, 2009

sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

NOVEMBER 10, 2009

After Google buying Postini, the SaaS M&A market continues to be full of surprises. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

JANUARY 28, 2008

This represents an outstanding 2,298% growth vs. 2006 (this type of growth seems big but you get used to it when reading business plans is you day job). Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Watch this!

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Duct Tape Marketing

MAY 16, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Atlanta 52

Atlanta Marketing Social Media RSS 52

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). sales and marketing. (10). ► 2006. (7).

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

MARCH 12, 2010

range where you would expect companies to start pumping more investment in sales and marketing to drive growth 3) Focus on profitability It is interesting to see that the improving sales and marketing productivity is not pushing companies to be more optimistic on their top line but on their bottom line. sales and marketing. (10).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

FEBRUARY 27, 2009

Great companies have been founded during downturns and Bessemer sees a lot of investment opportunity in the current market environment," said Ed Colloton, Chief Operating Officer of Bessemer Venture Partners. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7). internet. (6).

Software Review 48

Software Review Partner United States Venture Capital 48

Eric Friedman

MARCH 25, 2013

Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner). I loved this approach as it showed the market size of blogs and their capture of share. For the record I am a huge fan of Feedburner. Heck, I even got excited when Feedburner crossed the 250,000 feeds mark !

Analytics 107

Analytics API RSS Metrics 107

Eric Friedman

APRIL 23, 2014

It was during this time that I actually started this blog (when it was all about Marketing). thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I soon realized that this type of advertising was not really accountable for clients.

SEM 83

SEM Advertising Metrics Analytics 83

Cracking the Code

JANUARY 19, 2016

Even in 2006, when I joined Bessemer Venture Partners, there was still a lot of skepticism in the Silicon Valley around SaaS (one of my first blog post in 2006 was titled: “W hy I disagree with Tony Zingale — CEO of Mercury Interactive — on the future of SaaS "). What makes a good VC for a SaaS startup?

API 48

API Silicon Valley Europe Differentiation 48

Cracking the Code

DECEMBER 16, 2006

Saturday, December 16, 2006. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Getting the most of your online marketing: the In.

Software Review 48

Software Review Venture Capital Technical Review Europe 48