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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. It helps you to focus on what’s important.

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How to Turn Your Product Idea Into a Business

Duct Tape Marketing

Along the way, she’s launched more than 3,000 consumer products since its inception in 2008, including some household names like Swell water bottles, FitBit, and SodaStream. Pieri now speaks and writes frequently about consumer trends and technologies, design, and entrepreneurship. Learn more about The Grommet. Follow on Twitter.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Philippe Botteri.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. Innocent: Passionate Copy and Heart-warming Visual Design. ~ A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. We are surrounded by incredible digital experiences.

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Is the Lean Startup Dead?

Steve Blank

This same risk averse, conserve the cash, VC mindset would return after the 2008 meltdown of the housing market.). Lean was designed to inform the founders’ vision while they operated frugally at speed. Companies struggle to compete while reconfiguring legacy distribution channels, pricing models and supply chains.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Simply sign up using your Google account, create a channel , and upload your video files. The interface is designed to keep people on the platform. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Wistia has been around since 2008.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Between 2001 to 2008, Jobs reinvented the company three times. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

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