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Customer Development: Past, Present, Future

Steve Blank

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Getting B-52s through the Soviet Air Defense System » 20 Responses brantcooper , on March 26, 2009 at 3:52 pm Said: Great story, Steve. I need to look at working in Market Types, however, since the cost of market share acquisition differs drastically, even if the cost of customer acquisition were the same.

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Customer Analytics - From Those Who Should Know

Steve Blank

It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency. Customer Analytics – From Those Who Should Know « Steve Blank (tags: reasoning philosophy Thinking) [.]

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

the version that would facilitate the investment of real money) was planned for late-2009. the version that would facilitate the investment of real money) was planned for late-2009. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? The result? The result?

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. That’s because they require you to have a deep understanding of your customers. But they are.

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