Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
In 2009, Google allowed publishers to cap FCF views at five articles per day ; in 2015, the cap tightened to three articles. In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. For publishers, the policy didn’t work.
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