Remove 2010 Remove Aggregator Remove eCommerce Remove Metrics
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Using Cohort Analysis for Conversion Optimization

ConversionXL

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Will this cohort help me improve that metric?”.

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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138
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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Click maps show you a heat map comprised of aggregated click data. Maybe it’s accurate, maybe it’s not.

Algorithm 111
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). Bigamy is vastly overrated. our measurement strategies 2.

Analytics 118
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

In May 2010 (!). Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data.

Analytics 123
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The recovering economy has really boosted brand ad budgets in 2010, with online ad spend back to setting records again. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Putting fun into ecommerce.

Internet 114
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Startup Resources

www.vccafe.com

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? aggregation. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. read this before you spend time elsewhere. worth reading as well. Analytics review â?? Analytics blog â?? advertising.